How to Build a Readership with Blogging
and Prepare for Publishing by Debby Gies

As writers who choose to self-publish, we must understand that we’ve chosen to be not only writers but publishers, marketers, and promoters of our work because these components are all essential parts of running a business. Yes, your business! If we intend to sell books, it’s in our best interests to learn about these things as well as building an author platform. If we don’t put in the time to promote our work, our books will surely sit and collect dust on the virtual shelves, lost in a sea of hundreds of thousands of other books.

Although we may be publishing in a digital world, our business is no different than if we opened our own brick and mortar store. We wouldn’t leave our doors unlocked and wares left unattended, would we? So, let’s get into the nuts and bolts of what’s involved in putting together a good book to gain wider readership.

Building an Author Platform with Blogging and Social Media Tools

If we prepare for our book launch well before publication, we’ll establish a presence as a writer and begin a following so we’ll have readers already eagerly interested in our book once it’s published. Remember – No readers = no sales.

Running a blog and creating a presence on social media are two important tools for gaining an audience. Using our blogs to write interesting articles to reflect on topics we write about in our books is a good way to develop a niche for our blogs. Some other suggestions to write about:

  • Writing and publishing tips you come across which other writers may find helpful
  • Book reviews – to share works of other writers to build rapport, which in turn will have others wanting to reciprocate and share our posts and books and reviews
  • Personal posts to share with readers to give them some insight as to who we are as a person, inviting readers to get to know us

The point is to build relationships with our readers and showcase who we are. Don’t be the person who posts about their book all the time, because people don’t want to be hard sold to. And keep in mind, it’s important to always respond to comments because this is the engagement we strive to receive from readers. If they’ve taken the time to leave a comment, it’s our obligation to take the time to acknowledge them. It may take a while until we find our niche and target audience, but eventually, we’ll build our tribe.

Tip – Don’t forget to add share buttons under your blog for readers to share posts to their readers, which will bring new readers back to your blog. And don’t forget to add your social handles to these buttons when setting up your blogs so you get the credit to your name for the post.

Next, get active on social media. Yes, there are many sites out there, but many of them don’t have to constantly be babysat. You can auto send your blog posts to your social sites automatically by linking your posts to your social media sites at the very least. And eventually you will narrow down the few sites you most gravitate to by noticing where most of your reader engagement is happening, and those sites will become the ones you’ll want to focus more of your energies on. And again, when people respond by leaving comments on your social posts, make it a point to respond back. By engaging with potential readers on multiple platforms, you’ll give yourself a head start on creating interest about you and your writing, and by the time your books roll out, you’ve already created interested readership.

Now that we’ve established the importance of social presence and completed writing our first rough draft of our book, we can focus on the major parts of getting our book in shape for publishing.

Tip One: Editing

Before your book is anywhere near ready to go to an editor, re-writes and revisions begin for your rough draft. Even Hemingway said, “The first draft is shit.” This is the time to clean and polish your words, phrases, and structure of your story. At this time, you’ll experience a bit of pride, and a bit of, “What the hell was I thinking?” after you come across random run-on sentences, typos, and plot holes. You’ll need to read through the manuscript a few times to begin the polishing process. I recommend then to send your manuscript to beta readers for feedback and then weighing out the suggestions and making appropriate changes before sending off to the editor.

I always find it helpful to print out a copy to do another round of revising before sending my work to the editor because our eyes catch a lot more on paper than they do on the screen. Then I take my newly marked-up manuscript back to the computer for last round changes before it goes off to the editor. Yes, even editors need editors. And the cleaner your book goes to the editor, the less time and work it takes them to edit, resulting in less cost to you.

It’s important to seek out an editor you’re comfortable working with and fits reasonably in with your budget and your genre. Believe me, I know as writers our budgets are tight or practically nil, but have you ever heard of anyone who started a business for free? Your books need professional editing, and if you don’t believe me, go look at some books with bad reviews on Amazon because of lack of editing. Readers are discerning and will get angry for crappy, unedited work, and we can’t afford to piss off readers when we’re trying to gain them.

Editors charge by the page or the word count. A good editor will offer to edit a sample chapter from you to show you how they work. A good editor will also not strip your voice from your story.

Once your manuscript is returned, you’ll go through the editor’s suggested changes and revise, then send it back for a final proofread before it’s ready for formatting.

Tip Two: Formatting

Once the manuscript is ready for print, it needs to be made into a downloadable file for ebook form: a mobi file for Amazon, and an epub form for all other distributors, and a print file for POD (print on demand) if you should desire, but highly recommended.

Some authors have the know-how or the inclination to learn how to format, but I can tell you, I have neither. So, if you’re like me, you’ll want to hire a formatter to get your book into form for publishing. A good formatter knows all the specs entailed with creating the file, will find spacing and gap issues in the document, and most important, find leftover marks on your Word document that you may not even be aware of because they aren’t visible after making changes on your manuscript. Once the files are created, they’ll be sent back to you, ready for downloading to your retailers of choice.

*Note:  There are many authors offering formatting services now. If you’re not well-versed in formatting and don’t wish to go through the hair-raising and often time-consuming process, you can get a book formatted for a reasonable price, many only charging as low as $25. I know it’s certainly worth my time to hire out.

Tip Three: Book Cover

The first thing to catch a reader’s eye is the book cover. A catchy cover is more apt to attract attention than a boring generic one. Think about how many times you’ve looked through books on Amazon and didn’t look twice at even reading the blurb because the cover didn’t grab you. No matter how great the book may be, it can become a missed opportunity for a book sale if readers aren’t attracted to the cover or if it’s difficult to read the title.

Many new writers try to cut corners by making their own covers, and if they aren’t well-versed in the graphics department, to the discerning eye, it will look home-made. There are many elements involved in creating a good book cover. There is font, and font rules to beware of – size, color, and style elements. And you must be sure the cover is proportionately balanced with the font and picture elements in relation to the size of the book cover. Also, it’s important to know how that cover will look in thumbnail size because that’s how it will show on Amazon and other retail sites.

There are several places online you can find and hire book cover designers for a reasonable price. A good designer will know what’s involved in constructing an eye-catching cover. And of course, it will be up to you to tell them the concept of your book, share your ideas about what you’d like to essentially see on the cover, and you might want to send a few photos to the artist to give them an idea of what you’re after. You can search images at many photo sites to look for ideas of what you’d like on your cover. Artists don’t have time to read your manuscripts, so the more you can tell them about the book, the more ideas they can come up with as mockups to begin sending you for feedback and changes until the final masterpiece is created.

As you go through the process, you’ll be suggesting the changes you’d like, and a good artist will tell you if your suggestions for change will look balanced. For example: The rule of thumb is no more than 3 fonts on a cover because it becomes distracting to the reader. So, you may want your title in one font and your name in a font that you intend to keep as your branding for future books you will write. But you may have a subtitle requiring a third font because you don’t want it to blend into the title or look the same as the font used for your name. These are just a few pointers to take into consideration when creating a cover. I had no concept about all of this when I wrote my first book, so I subscribed to some of the pioneer Indie authors’ newsletters and learned a lot from their publications and links they provided on everything book publishing. I would highly recommend visiting  www.thebookdesigner.com – Joel Friedlander’s site. He offers a wealth of information on everything about creating a book.

Tip Four: The Blurb

This is the book’s description, a crucial sales ad copy for your book to attract readers and entice them to buy it. The blurb will go under the product description on Amazon to dangle a carrot and intrigue readers into wanting to buy the book. If you’re making a print version of your book, this will go on the back cover.

Many writers will tell you that this can be a hair-tearing process to write.  Finding the appropriate words and message for the blurb has been likened to  –  worse than writing a book. Why, you may be wondering? Because condensing your book into a mere 200-300 words to share the essence of your story, finding the right hook and not giving up spoilers, is hard work.

A blurb should contain – the protagonist, what they’re after, what the stakes are if they fail. It should create an emotional attachment, leaving the reader curious and wanting to read the book to find out what happens.

Blurb standard protocol:

  • First line is where you hook the reader (what the stakes are)
  • First paragraph is plot and conflict with the protagonist
  • Second paragraph should leave the reader wondering what the resolution of conflict will be
  • The last line should be a cliffhanger, causing an urgency in the reader to find out what happens
  • You can add a third paragraph if it’s fitting, informing the reader what they can expect from reading the book, or by adding one or two quotes from an editorial you received from your book, inviting the reader to get insight as to how the book will make them feel

*Note:  If the blurb is short you can condense the first and second paragraphs.

Here is a wonderful breakdown from Standoutbooks.com, on writing the blurb. This site is one of my favorite sites for learning and keeping up-to-date with everything about the writing industry.

I hope I’ve given you some points to ponder here today. These are the basic guidelines used to self-publish a book. As you get more comfortable publishing more books, you’ll come across many other tricks of the trade that you’ll find useful for incorporating into your own publishing purposes.

Debby Gies is a Canadian nonfiction/memoir author who writes under the pen name of D.G. Kaye. She was born, raised, and resides in Toronto, Canada. Kaye writes about her life experiences, matters of the heart and women’s issues.

D.G. writes to inspire others. Her writing encompasses stories taken from events she encountered in her own life, and she shares the lessons taken from them. Her sunny outlook on life developed from learning to overcome challenges in her life, and finding the upside from those situations, while practicing gratitude for all the positives.

When Kaye isn’t writing intimate memoirs, she brings her natural sense of humor into her other works. She loves to laugh and self- medicate with a daily dose of humor.

Connect with her at:

DGKayeWriter    Goodreads     Amazon

Facebook     Twitter     Pinterest

Instagram     Google     LinkedIn     AboutMe

Book by D.G Kaye available on Amazon.

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Platform is a guest blog to discuss ideas or share tips for building and marketing a writer’s platform.


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