“If you open a gate, you close it. You’re responsible for what happens if you don’t.” These are some of the live-by words my dad instilled in me from as far back as I can remember. They still bounce around the gray matter each time I open a gate – any gate.
The consequences of not heeding his directive meant taking the heat over a gate being left open and the possibility of animals escaping. Even worse was trying to round up the stock before anyone became aware they were not where they were supposed to be!
Your wake-up call comes when all you see at the end of the day is one lone herd member grazing. First and foremost, you are the one responsible for making sure you take every opportunity to close the gates. Always! When you are aware of what the repercussions can be, it is up to you to be the responsible landowner.
Keeping the gates closed is a concept that should trickle down through the generations as a learning tool on how we handle our social media posts. The last thing we want is to lose visitors and possibly sales because we have been remiss in performing our due diligence. Rotating stock in and out of feeding pastures is necessary; however, you need the knowledge to control the gate and where they go. The last thing you want is the herd breaking free before they have filled up on everything you are capable of feeding them.
Blog writing, in my opinion, has to be one of the best ways to show the importance of closing gates to keep control of the herd, a.k.a., your visitors. We have all read about the benefits of sharing links to other information that resonates with your writing, but here is where you need to be on your A-Game. Those links to outside sources can be a nemesis or a feather in your cap.
The Nemesis—Links that open to outside information might mean your visitors leave your website and don’t come back. Why? Because the gate was not properly secured.
The Feather—Links to outside information that is properly secured show the reader that you are willing to provide additional material. If the gate is secured correctly, the visitor will wander in the new pasture with a view of the home corral still in their sights. An example of this is the links in my Bio at the bottom of this article. Each should open as independent pages without taking you completely away from this CRCL Quiet Spirits column.
The goal should be to allow the reader to open links without leaving the original article. As they finish reviewing the material found through the link, the linked page can be closed, and the original piece is still before them. You have not lost this visitor.
Opening content in a new window is an easy step to keep the herd (a.k.a. visitors) corralled on your land. Platforms offering blogs, in the majority of cases, provide the option to “open in a new window” when setting up a link. If you don’t use this option, I recommend you start. It is something I also use with links within my website. Why? Because I don’t want the visiting herd to get lost on my land and not know how to find their way back.
The long and the short of all this is: Pay attention to how you add external connections to your work. Having links open in a new window will guarantee most visitors to your website/blog will stay with you when they close the external link. Losing them through an open portal may mean lost sales and followers.
The concept is much the same for any platform. If you forget to include opening links in new windows, you can go back and edit your work to make the change. Closing the gate after the fact isn’t the best choice, but it is a step in the right direction to keeping the herd where you want them in the future.
I have created a free downloadable, how-to cheat sheet to help you stay on top of keeping the dang gate closed.
Ann Edall-Robson relies on her heritage to keep her grounded. Reminders of her family’s roots mentor her to where she needs to go. Gifting her with excerpts of a lifestyle she sees slipping away. Snippets shyly materialize in Ann’s writing and photography. She is a lover of life and all things that make us smile. Edall-Robson shares moments others may never get to experience at HorsesWest, DAKATAMA™ Country, and Ann Edall-Robson where you can also contact her. Books written by Ann Edall-Robson are available through her website, at Amazon, and various other online locations.