Home » Posts tagged 'book publishing'
Tag Archives: book publishing
I have this analogy at Carrot Ranch: That the path to publishing a book is like a rodeo ride. My father, his father and his father were all bull-riders. My father gave it up after high school. I really wanted to ride bulls, coming from a family that did so. I rode training barrels, goats and steers. I never made it to the level of bulls. If I had, all I would have needed was one eight-second ride at a rodeo to prove my merit. I never got the chance.
Now it’s about writing novels. I’ve been a professional writer for more than 20 years, mostly publishing in newspapers, magazines and business publications. But I’ve trained to write novels. It’s a bit like my childhood, comparing my writing experience to that of training with goats and steers when I really want to ride bulls. Every lesser step matters though. It’s how you develop skills and practice your craft.
Also, other life experiences matter.
Parenting teaches you a certain kind of dedication that a job does not — you can always change jobs. Every job teaches you something of value, even if it is the recognition of what you don’t want to do. It can teach you the value of teamwork, negotiation, administrative skills. When you feel stumped about how to ride a bull, think back to what it was like to ride a goat or steer. Back up to what you know and look for connections from your experience to take you down an unknown path.
Publishing is the big dream. Think big. Dream big. Publish. However, it’s not quick and easy.
When I first set out, I was so certain I’d ride the biggest, baddest Brahma bull the rodeo had to offer. I would get published. Turns out, that requires getting an agent and the agent brokers the ride. It’s a long process. In the meantime, I kept writing. With my third WIP, I discovered that genre really does matter when it comes to getting published in the bigger arena. This means I won’t get my chance to ride until I finish revisions on my third. And just because a publisher is interested to read doesn’t mean it will get picked up. I have much anticipation on one ride, but it is a strategy and I’m committed to see it through to success or failure.
Well, no one can take from me what I’ve already written. If one ride doesn’t work out, there are plenty more rodeos to aim for. I will most likely consider a new strategy or shop it out to other publishers and agents. Then there is self-publishing.
Self-publishing has remained low on my list of rodeos to consider. To me, it’s like aiming for the county rodeo when I really want to ride at the Nationals. However, it can be a legitimate strategy for authors. Some start with the county rodeo with the intention to get picked up for the national ride. Others enjoy the county rodeo and that’s where they want to be. Many are successful there. It doesn’t matter which rodeo you want, as long as it fits the ride you seek.
While some might think self-publishing is an easy ride, they speak from a lack of experience. It requires a writer to provide more, and to understand book publishing regardless of your entry point. It’s one thing to know how to ride bulls, but do you know what each rodeo requires of you? Self-publishing requires specific skills and planning. It’s more than knowing how to upload a digital file. It requires every step that book publishers take. Thus the author becomes a publisher. It also puts your book into the same market. Thus the author becomes a distributor.
The P-word: planning. Not every author likes the p-word. In fact, a successful author I follow had a hard-truth-response to an author who said they’d self-publish and see what happens. C. Hope Clark, author of several mystery series and the weekly Funds for Writers, responded:
“I have no problem with people writing as a hobby. I encourage it, actually. I have no problem with people publishing as a hobby. I encourage that, too. But . . . when they hint that they do not have the time to do it right . . . when part-time is an excuse for not doing it thoroughly, I just want to get to a microphone someplace and rant!
Of course ranting to anyone is not the way to make them understand. I don’t want someone shaking their finger at me, either. So I try to educate.
1) A book not prepared with a professional eye, will not sell.
2) A book not edited hard by people other than the writer, will not sell.
3) A book placed on Amazon with no steady promotion, will not sell.
4) A book published without the author marketing herself, will not sell.
One gentleman threw those words at me, “and see what happens,” and I simply replied, “It won’t sell.” He looked like I’d slapped him.” (Read the full post, “I’ll Throw it Out There and See What Happens.”)
Planning is essential. I love the craft of writing, too; I love creation, to create, to dwell in the hum of creativity. But I want to ride bulls to make the purse. In other words, I want to publish what I write to earn a living. I’m not so ignorant of the state of this profession to not see how difficult that is. In fact, it’s why I equate publishing books to making a rodeo ride. But consider this: I have student loan debt for a writing degree; I worked in the trenches at newspapers, magazines and in marketing departments; I workshopped my craft on my dime each year and invested money in craft-related books. This isn’t a hobby for me. And just as I have nothing against those who do write for a hobby — I know and admire many who are on this path — I want to help myself and others who are serious to make writing a viable career.
If you do plan, understand it can take years to come to fruition. I wrote a guest post for Rachel Poli about planning and how it’s part of establishing your writer’s platform. You can consider three different plans, all or one. A vision plan is great for all writers. It helps you understand what you want out of writing, an answer only you can give. Once you clearly see your vision, decide if you need a business or marketing plan. If you are having trouble keeping to your plan, adjust it.
Don’t beat yourself up every time you fall off the bull. You will fall off the bull 8,000 times, but you only need one eight-second ride.
You will fail to meet your plans. You will be rejected by others. You will fail to convey your ideas in words. You will experience disappointment. Don’t linger in disappointment (back in the 1850s, it was a common reason for getting committed to an insane asylum). Connect with other writers who are on similar paths. Study the rodeo rides of successful authors and absorb that the ride can be done. Find your voice and use it. Acknowledge your falls, but get back up and try again. You might even want to quit for a while until the itch to ride brings you back to the arena.
The purpose of this post is to give a backstory to posts to come. I’ve been working to define a writer’s platform as what you build from branding, community, credibility and audience. Currently, I’m stuck on audience building. It’s similar to building community, but often harder to make the connection. Community is getting to know your fellow bull riders. But say you had to fill the grandstands with rodeo attendees. Sure, a few bull riders might attend, but most are going to be in the arena with you. So, how do you find people to come watch the show, buy tickets and see your ride? That’s the same question every author has — how do I get people to find my writing, buy my book and read it?
I’m also exploring the world of publishing, specifically self-publishing. Currently the Congress of Rough Writers are collaborating on our first anthology. Sarah Brentyn is riding as Trail Boss; she’s our editor. Volume 1 will include flash fiction from our first year of writing at Carrot Ranch and will introduce several chapters of new work, including essays from our memoirists and longer stories from our featured fiction writers. Sarah Brentyn is also writing a chapter to make this anthology a teaching tool for book clubs, writers groups and classes. Several writers are assisting on teams to guide the processes involved. We plan to self-publish. As Lead Buckaroo, the planning is my task.
What I’m learning is that the marketing channels for traditionally published and self-published books are the same. The difference is what and how distribution is available. Another difference is that as self-publishing, I’m the publisher.
Subsequent posts will explain:
- the marketing channels,
- the role of authors,
- each publishing requirement,
- the process of planning,
- ideas on pricing,
- how a writer’s platform applies to the anthology.
An anthology is a way to explore at low risk. Each participant is risking little on this ride. If it’s successful, it benefits many. It it fails, it doesn’t take down any one writer’s hard work, like a full novel. If I fail, I learn from it. We can always try again. My hope is that the anthology becomes a practice arena of sorts. We can experiment with self-publishing, pricing, distribution, platform and even craft and content, which are all lessons we can individually apply to our greater individual rides. As a group, we have greater experience and skills to share, too.
Stay in the saddle! Once a week, I’ll post something new from what we are doing, learning or discussing. Feel free to add to discussion in the comments.
As a writer riding the rodeo circuit to get published, my recalculations are not always because of missed turns or errors. Sometimes, I see a new opportunity or connection. I tend to grab the bull by the horns, but often find I have a corral full of bulls and have to figure out what next.
My corral is full at the moment, and for a pantser, that feels good. I like the energy of having multiple projects in the works. My overarching goal to publish books is always my priority. My motivation remains high when I feel inspired and connected.
However, my friend Kate, who despite having terminal cancer, remains a wise council for me. She pointed out that while I write down my goals, I should also write out my full plan. Another friend also once advised me to create an individual business plan for each of my books. I certainly know how, but as a pantser I tend to balance it all in my head. To that, Kate reminded me that when you write it down, you have a better chance of succeeding.
“Goals in writing are dreams with a deadline.” ~Brian Tracy
While I balk at self-imposed deadlines, I do know that I want my goals to come to fruition. I have several written down beneath my overarching goal of publishing, but perhaps it is time to plot more deeply. After all, that is a recalculation I do in my writing process: I draft freely like a pantser, but buckle down and revise like a plotter.
“Goals allow you to control the direction of change in your favor.” ~Brian Tracy
And change is blowing across the prairie, nudging me to change direction. My goal stands, but my tactics need recalculating because of recent opportunities. This is why I like having a corral full of bulls — more bulls, more rides and a better chance to make the ride I need.
I intended to publish Miracle of Ducks first. It makes sense; it’s complete, professionally edited and my first manuscript. I took it to LA, met with a publisher who advised me to find an agent, and met with an agent who declined. I messed up my first submission, uploading an earlier draft and was told that I didn’t have enough social media. I’ve not heard back from any agents since.
So weird thing happened on the way to the rodeo…a publisher answered an email I sent seven months ago. She asked if I was still working on the project, Rock Creek, which is my current WIP still in draft form, awaiting research for gaps I discovered in the writing. She expressed interest and advised me on how to submit the manuscript.
You might be wondering why I was contacting publishers about an unfinished manuscript. It began as a call to an editor of a western history magazine to ask if she’d be interested in research that I had from a distant cousin. I thought I could pitch the copious amounts of research I have on the topic of the shoot-out at Rock Creek, Nebraska. She was clear in what her magazine publishers wanted and I filed it away for the day I could pitch it as an author because magazine articles in big publications can help promote one’s book.
But first one must publish (write!) the book.
The editor also gave me two great leads in regards to my writing: one was for an association called Women Write the West and the other was for a publisher who is looking for new women’s voices in the genre of western historical. I wasn’t sure about signing up for the association until I was further along on my western book, but I took the opportunity to write the publisher.
In my mind, I hear Garmin stating, “Recalculating…”
No hard fast rule says my first novel has to be my first manuscript. Over the past two weeks, I’ve played out several what-if scenarios in my mind. The more I think about it, the more it makes sense to get Rock Creek finished and reviewed by an interested publisher. I could join the association, pitch my research articles and opt the manuscript movie rights to an interested feature writer and director. Um, yeah, about that…
While posting the flash fiction that got me started down the road to write Rock Creek as a novel, I was contacted by a feature writer and director who was working on an undisclosed television project that included the life of Wild Bill Hickock. The producers wanted to include the Rock Creek incident as a turning point in Hickok’s life. The feature writer found Carrot Ranch because I had tagged both the place and the gunfighter’s name.
As of last week, I now know the name of the series with which I shared my research. I’m not a conservative so it stunned me to realize that I shared with Fox News! The show is Bill O’Reilly’s Legends and Lies: Into the West. The episode about Hickok is called, “Plains Justice.” I already know that the producer’s goal was to show Hickok in a white hat and McCandles in a black one, so the outcome will not surprise me. The good news is that there remains much interest in Hickok in general and in what happened at Rock Creek.
My contact on the project told me:
“This is all very interesting. During my research, the Rock Creek incident is the most cloudy and confusing. After every email and phone call with you, it seems to gain clarity. You are at the forefront of knowledge of the subjects involved and what really happened that day. Keep tackling and uncovering, Charli!”
It seems the stars are aligning over Rock Creek.
So what is holding me back? I wanted to publish a novel before Rock Creek because I feel the need to build my credibility, after all I’ve not published a book before. Without a book, I feel like everyone is excited over my idea, but they might think my novel-writing skills are less than expected; they are unproven, and that creates the doubt I’m battling.
Also, I feel an odd sense of disloyalty to Miracle of Ducks. I know I’m not abandoning it, but I would shelve it. Instead of finding an agent for generalized women’s fiction, I would have a publisher in a genre I love. I could always self-publish Miracle of Ducks after I build up a better author name, or if I fail at Rock Creek, I could return to my original plan.
As I recalculate, is there any sage advise for me to consider?
We tend to stick close to familiar territory. When I was a little buckaroo riding at the Bolado Rodeo and Saddle Show, I knew every inch of the arena at Bolado Park. I knew the back ways, where the stables were located and how to find my cousins to share a can of Coke. When I rode there, I felt at ease.
As a teenager, I entered a horse event with my friend who lived in Carson City, NV. I couldn’t trailer my horse so I rode one unfamiliar to me. The event was new and so was the arena. Trying to find where we were to queue up for a parade entry, we trotted our horses past a camel that spit at us. I felt unsettled.
My ride to get published has pushed beyond my familiar arenas. Anytime I read posts about marketing I feel connected. Marketing is familiar. But when I read posts abut the book publishing industry, my eyes boggle in my head. The temptation is to pass and bookmark such posts or articles for later.
But later is now. I need to get familiar with the different arenas of traditional, hybrid and independent publishing. Traditional is my first choice. So is riding my own horse. But sometimes our first choice is not what we get. The more familiar we can become with different arenas, the better.
In my own newness, I don’t have much to say about Amazon. I know it is the number one retailer of books. I’ve read posts on rankings and reviews. I buy lots of books from Amazon and I’m researching how to become an affiliate to boost the sales of books from the writers I know in my Bunkhouse Bookstore. Yet, not everyone likes or sells on Amazon. But that’s about the extent of my knowledge.
So I want to share an important post that I read today; one that gave me greater insight. You see, when we know more about the arena where we might ride, we feel more at ease. I hope you will find this post informative. It’s called, The Top 10 Things All Authors Should Know About Amazon by Brooke Warner.
Also, I’m researching Bibliocrunch, which is a platform that helps authors publish books by connecting them with pre-screened publishing professionals. One of my writing mentors sent out a letter from the CEO of Bibliocrunch announcing free downloads and books for authors through the first week of March. You do need to create a Bibliocrunch account to get these free books:
What insights do you have to share on the arena we call Amazon?
Calling all writers who have crafted query letters, book blurbs and synopses.
As I prepare to ship off my first manuscript, I’m trying my hand at distilling what the novel is about. I’ve read numerous posts that have been useful, own more craft-books on writing than the local library and I’ve even read a few.
I’m asking for feedback on my first attempt at a synopsis, and requesting any tips you’ve learned through experience. Thank you in advanced for any and all advice!
Synopsis for Miracle of Ducks by Charli Mills (152 words):
Archeologist Dr. Danni Gordon hides in her research to avoid the tourist bustle of Bayfield, Wisconsin. Despite their differences, Danni has a comfortable marriage to Ike Gordon, former U.S. Army Ranger. She believes in science; he believes in miracles. She likes solitude; he’s loud. She wears high heels to cook at home; he swills coffee at the local cafe.
Although past his Ranger prime, Ike answers a personal call of duty and leaves for Iraq. Danni suddenly becomes a soldier’s wife in charge of Ike’s exuberant hunting dogs, which leads to trouble with neighbors and the law. Chaos also brings new friends, including an unlikely pup. He socializes Danni and becomes a celebrity to local schoolchildren as Bubbie the Archaeology Dog.
Just when Danni begins to connect with her community and anticipate Ike’s homecoming, she receives devastating news from Iraq. In a hopeless situation, Danni is about to experience the biggest miracle of her life.